When Douglas Belgium launched two new stores in Ghent and Antwerp, they called on us to turn the moment into a true experience. And not just for customers, but for colleagues, influencers, press, partners and passers-by.

???? Challenge

Create two unique store opening activations that reflect the Douglas brand, attract attention, and connect emotionally with different audiences.

????️ Approach

→ Concept creation and full event production for two cities

→ Pre-opening event for press, influencers and suppliers

→ Street activations with cotton candy, branded polaroids and performers

→ Visual storytelling through parade, decor and guest experience

???? Result

Two distinctive events that sparked joy, visibility and connection – in the streets, online, and in the hearts of everyone who attended.

Want to turn your next event into something unforgettable?

Reach out via www.sprdlux.be or info@sprdlux.be. ????